Njengophawu oluphambili kushishino lwezityalo, uRuiwo kungekudala uza kuthatha inxaxheba kumboniso weWPE eXi'an ukubonisa iimveliso zayo zamva nje kunye nempumelelo yobuchwepheshe. Ngexesha lomboniso, uRuiwo umema ngokunyanisekileyo abathengi abatsha nabadala ukuba bandwendwele, baxoxe ngamathuba entsebenziswano, kwaye bafune izicwangciso zophuhliso ezifanayo.

Umboniso we-WPE sisiganeko esibalulekileyo kwishishini leentyatyambo kunye nesityalo sokukhupha, ukutsala inxaxheba yeenkampani ezininzi ezaziwayo zasekhaya nezangaphandle kunye neengcali. Njengophawu oluphambili kushishino, iRuiwo iza kuzisa uphando lwayo lwamva nje kunye nophuhliso lweemveliso zerutin kumboniso ukubonisa amandla ayo obugcisa kunye neempumelelo ezintsha ekutsalweni kwerutin kunye nokusetyenzwa.

Indawo kaRuiwo izakubonisa iimveliso zayo ezikumgangatho ophezulu werutin, kunye nenkqubo yayo epheleleyo yokubonelela kunye nenkonzo ebalaseleyo yabathengi. Kwangaxeshanye, iqela lobuchwephesha likaRuiwo liya kuba notshintshiselwano olunzulu kunye nabathengi kwindawo yomboniso, ukwabelana ngentsingiselo yeshishini kunye nolwazi lwemveliso, kunye nokubonelela abathengi ngezisombululo ezibanzi.

"Sijonge kakhulu ukudibana nabathengi abatsha nabadala kumboniso weWPE, ukubonisa iimveliso zethu kunye nobuchwepheshe, kwaye sixoxe ngamathuba entsebenziswano kunye." Umntu ophethe uRuiwo uthe, "Siza kuqhubeka nokubambelela kumbono 'womgangatho kuqala, umthengi kuqala', Ukubonelela abathengi ngeemveliso kunye neenkonzo ezingcono."

URuiwo umema ngokunyanisekileyo abathengi ukuba bandwendwele indawo yayo yokuxoxa ngentsebenziswano kwaye bafune izicwangciso zophuhliso ezifanayo. Ngexesha lomboniso, abasebenzi bakaRuiwo baya kubonelela abathengi ngothethwano lobungcali kunye neenkonzo kuyo yonke le nkqubo, kwaye sijonge phambili ekuqaliseni uhambo oluhle lwentsebenziswano nawe.