Ubuncinci iminyaka eli-10 ngaphambi kokufika kwe-coronavirus ye-covid-19, intengiso yeemveliso zokuphucula amajoni omzimba inyuke kakhulu, Nangona kunjalo, ubhubhani wehlabathi uye walukhawulezisa lo mkhwa wokukhula ngendlela engazange ibonwe ngaphambili.Lo bhubhani uyitshintshile imbono yabathengi ngempilo.Izifo ezinjengomkhuhlane kunye nokubanda azisajongwa njengexesha lonyaka, kodwa zihlala zikhona kwaye zinxulumene nezifo ezahlukeneyo.

Nangona kunjalo, ayisosisongelo sesifo sehlabathi kuphela esikhuthaza abathengi ukuba bafumane iimveliso ezingakumbi ezinokonyusa ukhuselo lomzimba.Lo bhubhani uphakamise inkxalabo malunga nokungalingani kwezentlalo, kwezoqoqosho nezopolitiko.Kubiza kwaye kunzima kangakanani kubantu abaninzi ukufumana uncedo lwezonyango.Ukunyuka kweendleko zonyango kubongoza abathengi ukuba bathathe amanyathelo okuthintela kwimpilo yabo.

Abathengi banomdla wokuphila impilo enempilo kwaye bazimisele ukuthenga iimveliso ze-immune ukubonelela ngoluhlu olubanzi lokukhusela kunye nokhuseleko.Nangona kunjalo, baxakeke ngolwazi oluvela kwimibutho yezempilo, oorhulumente, abantu abaneempembelelo kumajelo asekuhlaleni kunye namaphulo entengiso yohlobo.Iinkampani kunye nabanini bebhrendi banokuloyisa njani zonke iintlobo zokuphazamiseka kwaye bancede abathengi baziqhelanise nemeko yokhuselo lomzimba?

Indlela yokuphila enempilo kunye nokulala - yinkxalabo ephambili yabathengi

Indlela yokuphila enempilo ihlala iphambili kubathengi emhlabeni wonke, kwaye inkcazo yempilo iyavela.Ngokutsho kwengxelo "yezempilo kunye nesondlo sabathengi" ingxelo ye-Euromonitor International kwi-2021, abaninzi abathengi bakholelwa ukuba impilo ibandakanya ngaphezu kwempilo yomzimba, Ukuba akukho sifo, impilo kunye nokukhuseleka, kukho impilo yengqondo kunye nokuphila kakuhle.Ngokuphuculwa okuqhubekayo kolwazi ngempilo yengqondo, abathengi baqala ukujonga impilo kwimbono ebanzi kwaye balindele ukuba abanini beBrand benze okufanayo.Abanini bebhrendi abanokudibanisa iimveliso kunye neenkonzo kwindlela yokuphila yabathengi kwindawo eguqukayo nenokhuphiswano, Banokuhlala befanelekile kwaye bephumelele.

Abathengi basakholelwa ukuba iindlela zokuphila zesiNtu ezifana nokulala ngokupheleleyo, amanzi okusela kunye nokutya iziqhamo kunye nemifuno efreshi kuchaphazela ukungakhuseleki kwabo.Nangona abathengi abaninzi bethembele kumachiza, njengamachiza athengwayo (OTC) okanye iimveliso eziphuhliswe ngokwesayensi, ezifana neemveliso ezigxininisiweyo.Umkhwa wabathengi abafuna iindlela zendalo ezingaphezulu zokugcina impilo enempilo iyanda.Abathengi baseYurophu, eAsia Pacific nakuMntla Merika bakholelwa ukuba indlela yokuziphatha yemihla ngemihla echaphazela impilo yabathengi bomzimba “Ukulala ngokwaneleyo” yinto yokuqala echaphazela impilo yamajoni omzimba, kulandele ukusela amanzi, iziqhamo ezitsha kunye nemifuno.

Ngenxa yoqhagamshelo lomjikelo wamaqonga edijithali kunye nefuthe eliqhubekayo lokungaqiniseki kwezentlalo nezopolitiko kwihlabathi, i-57% yabaphenduli behlabathi bathi, Uxinzelelo abahlangabezana nalo lusukela phakathi ukuya kokugqithisileyo.Njengoko abathengi beqhubeka nokubeka ubuthongo kuqala ukuze bagcine indlela yokuphila enempilo, abanini beempawu abanokubonelela ngezisombululo kulo mbandela, Yiba namathuba okuthengisa akhethekileyo.

I-38% yabathengi emhlabeni jikelele bathatha inxaxheba kwimisebenzi yokunciphisa uxinzelelo njengokucamngca kunye nokuphulula ubuncinane kanye ngenyanga.Iinkonzo kunye neemveliso ezinokunceda abathengi balale ngcono kwaye balale ngcono banokufumana impendulo entle kwiimarike.Nangona kunjalo, ezi mveliso kufuneka zihambelane nendlela yokuphila yabathengi ngokubanzi, ezinye iindlela zendalo ezifana neti ye-chamomile, ukucamngca kunye nokuzilolonga ukuphefumla, Inokuthi idume ngakumbi kuneziyobisi ezichazwe ngugqirha okanye iipilisi zokulala.

Ukutya + isondlo = impilo yomzimba

Ehlabathini lonke, ukutya okunempilo kunye nokulinganisela kuthathwa njengento ebalulekileyo yokuphila okunempilo, kodwa i-65% yabaphenduli bathi basasebenza nzima, Ukuphucula indlela otya ngayo.Abathengi bafuna ukugcina nokukhusela izifo ngokufaka izithako ezifanelekileyo.I-50% yabaphenduli abavela kwihlabathi jikelele bathi bafumana iivithamini kunye nezondlo zokutya kunokuba bafumane izongezo.

Abathengi bafuna izithako ze-organic, zendalo kunye neprotheni ephezulu ukuqinisa nokuxhasa amajoni abo omzimba.Ezi zithako ezikhethekileyo zibonisa ukuba abathengi baphishekela indlela yokuphila yemveli kunye nempilo kunokuba bathembele kwiimveliso ezicutshungulwayo.Kwiminyaka yakutshanje, ngenxa yeengxaki zempilo, abathengi bayaqhubeka nokuthandabuza ukusetyenziswa kweemveliso ezigqityiweyo.

Ngokukodwa, ngaphezu kwe-50% yabaphenduli behlabathi bathi indalo, i-organic kunye neprotheni yayiyeyona nto ixhalabileyo;Ngaphezulu kwe-40% yabaphenduli bathe baxabisa i-gluten-free, i-denatured fat kunye ne-fat fat features of the product… Eyesibini ayitshintshi, iswekile ephantsi, i-sweetener ephantsi, ityuwa ephantsi kunye nezinye iimveliso.

Xa abaphandi bahlula idatha yophando lwezempilo kunye nesondlo ngohlobo lokutya, bafumanisa ukuba abathengi bakhetha ukutya kwendalo.Ngokwale mbono, kunokubonwa ukuba abathengi ababambelela kwimifuno / isityalo esithambileyo kunye neprotheyini ephezulu yokutya okungalungiswanga kunokwenzeka ukuba Benza oku ukomeleza kunye nokuxhasa amajoni abo omzimba.

Ngokuqhelekileyo, abathengi abalandela ezi ndlela zintathu zokutya bahlawula ingqalelo ngakumbi kumanyathelo okuthintela kwaye bazimisele ukuchitha imali eninzi kwindlela yokuphila enempilo.Abanini Brand kujoliswe kwiprotheyini ephezulu, bhetyebhetye Vegetarians / uninzi lwamayeza kunye nabathengi ukutya ekrwada, Ukuba abathengi ingqalelo iilebhile ezicacileyo kunye nokupakishwa kunye noluhlu lwezithako, kunokuba nomtsalane ngakumbi kubo, Ulwazi ngexabiso lesondlo kunye neenzuzo zempilo.

Nangona abathengi befuna ukuphucula ukutya kwabo, ixesha kunye nexabiso lisezona zinto ziphambili ezichaphazela imikhwa emibi yokutya.Ukwanda kwenani leenkonzo ezinxulumene lula, ezinjengokuhanjiswa kokutya kwi-intanethi kunye nokutya okukhawulezayo kwevenkile enkulu, Ngokugcina iindleko kunye nexesha, kubangele ukhuphiswano oluqatha phakathi kwabathengi.Ke ngoko, iinkampani kule ntsimi kufuneka zigxile kwizinto ezicocekileyo zendalo kwaye ziqhubeke nokugcina amaxabiso akhuphisanayo kunye nokulula, Ukuphembelela ukuziphatha kokuthenga kwabathengi.